You Open Minds. But
How Much?

Oberg Research is an independent research organization specializing in Audience Research and Evaluation. We are dedicated to advancing informal learning by understanding its impact on individuals and communities.

Contact us to discuss your next project.

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What We Do

We have over a decade of experience in developing the right evaluation tools and methodologies. Our expertise includes:

Evaluation Planning:
Identify the questions you need answered and the best methods to use for measuring impact.
Market Research:
Identify your audiences' demographics, interests, motivations, and attitudes.
Exhibit Planning/Prototyping
Front-end Evaluation
Impact Evaluation
Process Evaluation
Logic Model Development

Contact us to discuss your individual project.

Our Approach

We believe that collecting and understanding the right data can greatly enhance our mission and further the cause of our partners. Our approach is highly iterative and encourages collaborative dialogue from initial concept to final implementation, to ensure that our partners’ goals are achieved.

Each project has unique goals, methods, and analyses. We use multiple methods to gather data including surveys, interviews, focus groups, and more.

Once the data is in hand we use a variety of analytical techniques to explain what the data means for our partner’s projects and partner’s work. Contact us to discuss your individual project.

TrackNTime™ Tablet Software

TrackNTime™ is tablet software designed for tracking and timing research, especially in a museum setting. It provides evaluators with the capability to design instruments, download exhibition or element information, collect data in an easy, user-friendly way, and export data to Excel for easy analysis.

Using TrackNTime™ researchers can collect data specific to a project, such as:
- Individual's gender, age
- Length of time at a specific exhibit element
- Length of time in exhibit overall
- Order in which exhibit elements were visited

After collection, your data is exported to a spreadsheet and is ready to be analyzed.

TrackNTime™ is available for Android and iPad tablets.

If you need TrackNTime™ support, please contact

Click below to find out more or purchase your copy of TrackNTime™

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Select Clientele

American Philosophical Society Museum, Association of Children's Museums, Brooklyn Museum, The College of Physicians of Philadelphia Mütter Museum, Discovery Place, Edventure Children's Museum, Foundation for Economic Education, George Mason's Gunston Hall, Heritage Philadelphia Program, The High Museum of Art, National Academies of Science, Engineering, and Medicine, National Air and Space Museum, National Museum of the American Indian, National Museum of African American History and Culture, Smithsonian Environmental Research Center, United States Capitol Center, United States Holocaust Memorial Museum, University of Pennsylvania Museum of Archaeology and Anthropology
Oberg Research, LLC
Heidi Kartchner
Tammy Messick Cherry
Senior Research Associate
TrackNTime Support

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